Fast Company recently published an article revealing eight recognition blunders. According to the Deloitte 2016 University Human Capital Trends Report, 64% of companies are measuring engagement only once annually. Few employers have adopted the many emerging tools and technology built to provide continuous, real-time communication between employees and employers. The article cites these mistakes to avoid when attempting to improve employee recognition efforts.
1. MONEY
Many employees do not prefer cash rewards–recognition runs deeper than monetary gain.
2. COMPETITIONS
Sales contests and the like incentivize employees, but those who come up short can grow to resent competition.
3. ONE SIZE FITS ALL
Employees are driven by various incentives, money, experiences, and public recognition–not one reward package fits an entire workforce.
4. TOP-DOWN ONLY
Employees want to feel recognized and appreciated among peers, managers, and upper management. The message carries more weight when delivered by someone other than the allusive CEO.
5. TOO LITTLE TOO LATE
Much like peer-to-peer recognition, appreciation delivered too late holds little value, and can even imply the opposite of the intended message.
6. TOO GENERIC
Employers who provide broad compliments and circumnavigate a specific accomplishment can convey a lack of care and attention to employees as individual team members.
7. HARD GOALS
Goals for recognition should allow for any achievements within the organization. In all forms, hard work should be recognized and not be made to fit into a set of hard goals.
8. AUTOPILOT
Engagement and recognition programs require detailed planning and consistent attention. Engagement platforms are designed for customized programs, IT integration, and organization-wide automation.
