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How to Leverage Employee Experience to Improve Engagement

Rachel Reed
10/1/20 11:44 AM

If a product or service suddenly lacks performance among customers, the first thing an organization will look to for help is the customer. What is working, not working? How can we improve your experience to keep you as a loyal customer? The same applies to the workforce. When numbers aren’t what they used to be,  seemingly unrelated HR issues begin to culminate, or complaints begin to accumulate among employees, the first source of repair is the collective voice of the frontlines. It’s no secret that employee experience is an area of high priority for leading organizations / they’ve tapped into the secret: take care of your people and they will take care of your business. 

In fact, half of HR and business leader respondents to the 2020 HR Sentiment Survey, ranked Employee Experience first of top initiatives for 2020. 

You may think of the employee experience and think of nap pods, unlimited vacation days, and free lunch. Employees perform best in conditions that empower them, inspire them to learn and grow, and provide a sense of authenticity and belonging. While all of these perks are helpful in attracting quality talent and building an engaged workforce, human-focused benefits like coaching, management training, a robust rewards-driven incentive program, and frequent and personal communication are elements of a rockstar employee experience. 

Businesses use employee experience to engage talent to maximize productivity and accelerate growth. 

A good employee experience can make or break a company’s success. Employees follow a journey when joining an organization, from interview to onboarding to exit. Much like the customer lifecycle. Every aspect of a customer’s relationship with a brand is carefully studied, tested, and improved continuously to create the best opportunity for growth and satisfaction. 

  • Of employees ranked within the lowest 25% in terms of EX, 44% express intent to leave their workplace (IBM Analytics)
  • The heaviest investors in EX are 28x more often listed among Fast Company’s Most Innovative Companies (Harvard Business Review)

A strong employee experience lends the organization to higher levels of employee engagement. Companies with highly-engaged workforces see a measurable bottom-line impact, significantly outperforming their peers and making their organizations stand out during a time of disruption. The best experiences facilitate meaningful and lasting connections between employees and their employers. 

Download: How Employee Recognition Influences Attitude & Behavior in the Workplace 

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