These days, in order for a company to grow, attracting and retaining great employees is imperative to a company’s growth. Changes within the economy and labor market have lead to an exchange of power between employers and future employees, increasing the importance of employer branding.
Why is a strong employer brand important?
"Emphasize that your employer brand is not simply a company logo or career page. Instead, it is “the emotional reaction people have to the idea of working for your company.”" -Neil Costa, founder and CEO of HireClix, a boutique digital recruiting firm
How can a strong employer brand benefit my organization?
Importance of a brand’s social media presence
“Employment branding influences employees’ willingness to refer the organization and their sense of pride, both of which have huge benefits.” -Don MacPherson, president of human capital consulting firm Modern Survey
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