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Employees Want Reward Choices

Luke Kreitner
12/10/25 9:30 AM

Today’s workforce is unlike any other before, and with multiple generations working side by side, expectations around recognition and rewards have shifted. What motivates one employee may not resonate with another. One thing is clear: employees want choice when it comes to their rewards. 

Modern recognition programs are most effective when they give their employees the freedom to choose rewards that reflect their lifestyles, interests, and personal priorities. And more importantly, making it easy for them to find and redeem their rewards. Choice-driven rewards feel more meaningful, drive stronger engagement, and support long-term loyalty across the organization. 

 

Create A Rewards Experience Built Around Choice

Trying to predict the perfect reward for every individual simply doesn’t work. A flexible rewards catalog removes the guesswork and ensures every employee can find something meaningful.

 

Merchandise for Every Lifestyle

Employees should be able to choose from hundreds of thousands of merchandise options sourced from leading suppliers, including Amazon Business. From technology and home goods to wellness and everyday essentials, this variety of choices allows employees to select items that align with their interests and needs.

 

Branded Swag That Reinforces Culture

Custom-branded apparel, accessories, and office gear allow organizations to celebrate achievements while reinforcing company culture. Branded rewards help build pride, strengthen belonging, and create a shared sense of identity, especially for hybrid and remote teams.

 

Experiences That Go Beyond the Workplace

For those who value memories over things, experiential rewards turn recognition into adventure. Employees should be able to redeem points for hotels, car rentals, and travel-related perks that celebrate accomplishments and encourage time away to recharge and reconnect.

 

Gift Cards for Maximum Flexibility

Digital gift cards offer instant access to popular retailers, restaurants, and entertainment brands. With fast delivery and endless options, gift cards give employees the freedom to choose exactly what they want, when they want it.

 

Concierge-Level Rewards for Moments That Matter Most

Some achievements call for something truly special. A concierge service enables highly personalized rewards, such as custom travel planning or unique, hard-to-find experiences, delivering a premium recognition experience that feels thoughtful and unforgettable.

 

Recognition is most impactful when it reflects the individual behind the achievement. By offering a wide range of reward options, organizations empower employees to choose rewards that feel personal, relevant, and motivating.

In a multigenerational workforce, choice isn’t just a nice-to-have, it’s essential. When employees are given flexibility in how they’re rewarded, recognition becomes more meaningful, more inclusive, and more effective overall.

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